The CargoMaster heritage
My path began at 16 or 17 inside CargoMaster, the family freight-forwarding business founded by my father in 1985. I learned everything there: air, sea and express freight, consolidation, door-to-door, international removals, dangerous goods, customs. Several hundred shipments handled, a logistics department led, contracts negotiated with Vanguard, Gondrand and others.
A network from an early age
I had the fortune of growing up in a well-established family. My father chaired the Alliance Club, which he founded, as well as the Union of French Citizens in Lebanon. I grew up around diplomats and senior executives — an invaluable school of protocol and relationships.
iShip: 10 years in e-commerce
I then co-founded iShip, an international purchasing platform that let Middle East customers buy from stores in the US, Europe, the UAE and China. Ten years running an e-commerce business that lived through COVID, wars, instability and Lebanon's financial collapse. That's where I learned real operational resilience.
Technology, all along
In parallel, I've always been passionate about technology: early PCs, Windows servers, SQL, local networks, desktop ERPs, web applications, Supabase, generative AI. I've led several major migrations — COBOL to Visual Basic in the late 90s, VB to .NET in the 2000s, .NET to web applications afterwards. This continuity gives me a rare perspective on what's genuinely new and what's hype.
Today, in Lamballe
Based in Brittany for the past five years, I put all of this experience at the service of SMEs and family businesses across the region. Brittany's economic fabric — solid, durable, rooted — matches exactly what I can be most useful for: modernize without destabilizing, structure without standardizing, digitize without dehumanizing.
« I believe in trust, proximity, fairness, motivation — and verification. Trust, but verify. »