SME advisory · Brittany · France

Modernizing your business without breaking it.

25 years of operational experience in international logistics, e-commerce, ERP systems and technology. I help SMEs and family-owned businesses structure, digitize and evolve — pragmatically.

Profile

A rare cross-disciplinary view.

French-Lebanese, born in 1979. Grew up inside CargoMaster, the family freight-forwarding business founded in 1985 in Beirut. Ran international logistics, co-founded the iShip e-commerce platform, lived through Lebanon's financial crisis, wars and COVID. Now based in Lamballe, Brittany, serving French and international SMEs.

What I do

  • Digital transformation — from paper to digital, from digital to AI.
  • Process optimization — diagnose, simplify, document.
  • International logistics — Incoterms, customs, freight, agents.
  • E-commerce & marketplaces — scoping, workflows, operations.
  • Practical AI & automation — useful AI in real flows.
  • Strategic monthly advisory — a partner for the long run.

Three working languages

French · English · Arabic

Ideal for French SMEs operating in the Middle East, and for international firms looking for a local advisor in Brittany.

Get in touch